During the past thirty years, hip-hop has had a profound impact on
American culture. It has progressed from a local NYC street phenomenon
in the early 1980s to national popularity in the 1990s and has now
reached a point of international recognition and appeal. Although the
commercial successes of hip-hop are widespread and far-reaching, the
street is still where it all begins. This is where the
hip-hop organism lives and breathes, develops and constantly evolves.
Hip-hop still continues to draw many of its fans, enthusiasts and
artists from a base where street credibility is vastly more important
than product endorsement or Soundscan record sales. At a time when the
main hip-hop magazines seem more concerned with superstardom commercial appeal,
Foundation Magazine captures the energy of hip-hop
at its roots, speaking not of those who have made it, but are making it.
The mixtape phenomenon has become the make-or-break proving ground in
the ultra competitive world of hip-hop, where MCs and DJs both battle
to prove to fans who the best and the truest really are. The mixtape
is an underground phenomenon, produced and marketed under the radar.
Even so, it has had a more profound impact on shaping the culture then
most other media. This is because of its raw, uncut power, and its
ability to introduce the newest artists and the hottest beats at
hip-hop's more organic level: the streets.
Until now, no publication has followed the mixtape phenomenon in a
definitive way that incorporates the artists and fans who really shape
the culture. This is the void that Foundation Magazine has eliminated.
We fill in the grey area between the unknown and the
nationally recognizable, the area where growth and change in hip-hop
is constantly happening. We provide our readers with an in-depth
look at what the hottest mixtapes are, who the rising stars are, where
this art form has been, and most importantly, where it is headed.
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